Dear Friend,

Thank you for your interest in the Keyword Transformer Affiliate Programme!

This programme is quite attractive! The marketing materials are designed to achieve an industry-leading level of conversion, and it's possible to attract many people to the sales page through the offer of the free Personal Edition. Keyword Transformer is a good product, and it sells well.

The bottom line is that as an affiliate, you will make 62.5% of the selling price! For a full-price $59.99 sale, you make $37.50! Customers are sometimes offered short-term discounts of $20, and if they purchase at $39.99, you make $25.00. Further discounts can happen, but usually do not occur. You'll be paid by PayPal, normally between 30 and 37 days after a sale is completed (so that the guarantee period has elapsed). You are responsible for your own PayPal fees.

This product sells well partly because I treat the Personal Edition of the product as a real product, not just an output-limited demonstration. Customers that have signed up to be informed of updates are regularly informed that a new feature has been added or a bug has been fixed, and they are told where they can download their free update for the program. The download page includes links to the sales page and the order page for the Professional Edition, and the links that are sent to the customer through the mailing list include your affiliate ID code to ensure that you get credit for the sale! I know that my success rests upon yours, so I want to make absolutely sure that you get credit for your sales. This means that you could generate a sale months, or even years, after you have referred someone to the sales page.

It also sells well because of the sales psychology used. The first feature you see when you look at the sales page is the demo video. This has been proven to increase conversions. In my experience, people don't often read through an entire sales page; it seems like hard work to do that! They also won't get a very good feel for the product, because they can't imagine it. People will happily spend time watching a video demonstrating the product, though, and they'll get a far better feel for the product, and whether it will be good for them. The difference is somewhat akin to whether you would rather open a piece of junk mail or watch a product demonstration on a TV shopping channel. This also means that I get a low refund request rate; at the time of writing, over 110 sales have been made, and I have received no refund requests.

Nobody can steal your commission. I have strict rules that people are not allowed to purchase the product through their own affiliate links, and the sales page makes no mention of an affiliate programme. If I was using ClickBank, guess what? Chances are good that you'd never see a penny as an affiliate sale, because this is a product aimed at affiliate marketers that usually have a ClickBank account. As soon as a prospective purchaser saw that ClickBank was the payment processor, they would find out the hoplink they need to use to product their own affiliate link, and by so doing, award themselves the commission. Here, there is no incentive for anybody to award themselves the commission. I'm using John Delavera's industry-leading JV Manager package to track affiliate conversions, which is actually more robust than many affiliate-tracking services that only make use of cookies.

So, whether you intend to promote this product through your targeted opt-in mailing list, PPC advertising, forum signatures, blog posts or whatever other ethical means you intend to pursue, I'm sure that you'll do really well! Why not start promoting Keyword Transformer today?

Kind Regards,

D.J.Thomas